Etisalat inaugurates customer experience centre


Etisalat Nigeria has inaugurated a customer experience centre in Abuja.

According to the firm, the centre was inaugurated to serve the needs of its subscribers as well as other mobile phone users who wish to switch over to the network.

Speaking on the significance of the centre, the Chief Executive Officer, Etisalat Nigeria, Mr. Matthew Wilshire, said it was the third operational gold series experience centre.

Wilshere said, “It is raising the whole standard of customer experience by providing them a great range of products and services to choose from whenever they come in here. They also get experts on hand who can advise them and answer their questions.”

On what the firm was doing to ensure adequate broadband penetration in Nigeria, he said, “This is really important for Nigeria.”

He said, “We are positioning as a leader in terms of data and data access and that comes to the fact that we were the first to launch the high-speed 3.75G network.”

The Etisalat Nigeria CEO said the company would continue to expand its 3G network and would inaugurate 3G in new cities over the coming months.

“We are expanding our 3G capacity in our existing coverage areas over the few months. We are really going to be driving broadband and Internet penetration,” Wilshire added.

He noted that his firm was recently rated number one by the National Communications Commission in terms of quality service and stated that Etisalat was investing more to improve on the feat.

He said the firm was investing in building capacity and “we have 20 per cent more users now than we have a year ago.”

Wilshire said the huge demand and hunger for great mobile connection were challenges confronting the Etisalat.

“It is about meeting that demand through expansion and this must be in a way that it is efficient and productive so that we can price it at a cost that is of great value to Nigerians. Because if I want to offer great quality, I don’t want to offer it at super high prices, I want to offer great value to customers,” he added.

Source: Punch News


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